Marketing & Small Business

A Post-Purchase Cross-Promotion Strategy With QR Codes

A marketing strategy for Etsy sellers & handmade shops to keep customers, boost sales, and build community- ALL with trackable results!

I am someone who’s spent their entire career in the marketing industry. I mention this because I love thinking about how handmade online sellers can apply the same strategies to their small businesses. You may have noticed something like this with your recent purchases online:

• A list of other website stores you may also like on the order confirmation page
• An envelope of coupons when you get your order in the mail
• A brand emailing you about a collaboration product or another business altogether

Let’s define the two terms being used in this strategy.

What is cross-promotion?

Ecommerce cross-promoting is a marketing strategy where retailers promote related or complementary products. The goal of cross-promoting is to get the customer to buy more items that they may have planned to.

Cross-promoting can benefit both the customer and the retailer. Besides increasing average…