Branding on Etsy

How does a shop that sells scraps of paper tell a story?

A Power Lesson Of Etsy Shop Storytelling

Pauline
4 min readAug 6, 2021

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I LOVE Etsy ya’ll. I have my complaints and criticism as much as the next person. I have concerns about some of the things the platform is doing and where it will lead. But I still browse Etsy daily and regularly purchase from there. I love the experience of Etsy and I especially love how amateur shop owners create branding and storytelling experiences.

Once in a while, there’s a shop that sticks out in my mind. This one I had to write about!

So I wanted to make my glass frame with dried flowers for my kitchen. I’m sure you’ve seen them around on Etsy. They’re costly, and being in a crafty mood, I sourced my flowers and frames. But to put it over the top, I wanted to frame a poem or quote right in the middle. The problem was, my printer sucks, and I was not looking forward to sourcing quality paper, creating the design, and all the work in between.

So I searched for quote notes and found Studio Lupino. I found the perfect message and ordered.

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Pauline

The freewheelin’ Pauline Orr. Disabled blogger, handmade business owner, and freelancer.