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Freelancing, Small Business
Finding Your Couch-Based Business Niche
This is a guest blog I wrote for Couch-Based Biz. Check them out!
If you’re starting a small business, you know that the marketplace is as competitive as ever. A wise strategy to stand out is to serve a niche. “Niching down” means focusing your business on one market to solve a problem they face.
Casting a wide net may seem like a way to find more opportunity, but it may prove the opposite. You can try to serve everyone but end up not helping anyone. As a freelancer, you want to tailor your services so that potential clients say, “this service was made for me!”
Defining Niche
A niche is a space where a business or individual specializes in. It is specific, unique, and usually has its community. It is your little cut out of the industry or market that you choose. For example, exercise is incredibly broad and unspecific. But what if you laser-focused down to serving women bodybuilders? That gives you a unique value the community can respond to and feel heard.
Another example, let’s say you want to focus on online gaming. This category is fairly broad. After researching, you may find a gap in the market for…
