Member-only story
Small Business, Etsy
My Brand Relaunch Game Plan So Far!
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I started this shop back in the idyllic times of pre-pandemic 2019. I started with a basic idea that I tested and was frustrated by my lack of success in selling my product. But I was definitely bit by the bug. I wanted to keep selling and grow this thing. I was not about to give up.
There’s a saying that 9 out of 10 businesses fail. I am still more than happy to start ten businesses if it means one will find success.
I got a new idea for the product and got to prototyping. Soon I had a decent collection to start with.
The business wasn’t booming by any means, but the sales I made were fantastic because my margins were miles ahead of my original product. If I sold a lot of these items, I stood to make a nice profit.
I danced around how to navigate the brand and its pivot. My original branding was never quite right, and now more than ever, it was off. I adjusted it and realized after way too long, and I needed to embrace what this new brand was all about.
