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New Etsy Seller? Why Branding In One Day Can Help
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I’ve learned how design and campaigns get done on a deadline in my time in the advertising industry. This experience in the design sphere and experience opening my shops made me want to merge the two. I wanted to create a process any new business owner can do. My Branding in One Day guidebook is a process any Etsy maker can trust.
Picture the modern-day “Mad Men” agency life. Graphic designers cannot afford to spend weeks on projects. Campaigns get tasked on short-notice. Creative directors work in a flurry of conceptual thinking, brainstorming, and working out the small details. Things get done at an agency. I wanted to hand that power to others.
You’ve heard it before, branding is not “just a logo”
I know you probably know what branding is, and you may mostly know it’s not just a logo that makes a brand. But I do think many people don’t fully understand the concept behind branding. So here’s someone who can explain what branding is much more efficiently than I can:
“Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning…