What Marketers Can Learn From K-Pop

How to create the biggest fans and brand

I don’t think many people are unaware of the world-wide following Korean Pop Music has gained the past few years. Ever since the big hit, Gangham Style by Psy, “K-Pop” has slowly snowballed in popularity.

And I’m one of the die-hard k-pop “stans” (current slang for a fan for anyone new to the internet).